The following letters are designed to inform your most loyal clients about the arrival of a new shipment of merchandise. This letter should be sent either to the Sales Administrator or the Managing Director/Owner, depending on the organisation’s size.
Use their initial name if you’re close enough to them to know them by that name. Else use their last name.
Sample 1: Letter announcing new arrival of goods
Dear (customer’s name)
We are delighted to announce the arrival of a new shipment 0f [name the goods here]. These goods are now ready for inspection and purchase and as a previous customer of similar items we’re sure you would want to be one of the first to have the opportunity to buy them.
Please feel free to contact me directly to discuss further the details of these goods and to make an appointment to view them at a time to suit you.
We really look forward to hearing from you and we are sure you will not be disappointed.
Sample 2: Letter announcing new arrival of goods
Dear (Customer’s name),
We promised to let you know as soon as the shipment of [name the goods] arrived in our [warehouse/store/shop/facility], so we are pleased to announce that it has arrived, been unpacked and inspected and is now ready for your approval.
We are sure that these items are exactly what you were expecting and we are extremely pleased with the quality.
Please contact us as soon as possible for a viewing of the items and we will be delighted to arrange this at a time to suit you.
Of course as a valued customer we will ensure any purchase from us will be on favourable terms.
We look forward to hearing from you.