Sample letter to announce a new business opening

There’s nothing more common than sending out a mass letter (or circular) asking everyone you know to come to check out your new company when you’re all set to open your doors for business.

Send the following email instead if your company is online.




Remember that most people are too busy to read a lengthy notice, so keep it short and to the point:

Writing an opening announcement letter? Here are some pointers to keep in mind:

  1. Make it short
  2. Make till the end.
  3. When you use “you” instead of “our customers,” “everyone,” “clients,” etc., it’s more personal.
  4. Include a welcome offer, such as a discount coupon or a free consultation, if that works best for your company. Check to see whether it’s a real deal.
  5. Do not forget to provide your contact information.
  6. Hundreds of Pictures. Nothing improves your company’s image like well-done images taken by a professional photographer.

Sample 1: Letter to announce a new business opening




Dear Customer [if you are going to make this more personal, insert names using mailmerge]

We are very pleased to announce the opening of our new [retail store / hairdressing salon / fitness and nutrition coaching business etc] [BUSINESS NAME] on [date] to meet the growing demand for [product / service ].

Our new business can be found at [address or insert a Google map image] and will open at [time] and close at [time] daily. We’d love to see you there.

We have enclosed a voucher for 10% off any purchase for the first week we are open, which is also valid on our website, and we do hope you will use it and enjoy our [product / service].

Thank You!

[Website address]
[Facebook]
[Twitter]
[Phone number]

Also See: Sample Request for Price Quote

Sample 2: Letter to announce a new business opening




Dear Customer [if you are going to make this more personal, insert names using mailmerge]

Due to public demand we are excited to tell you we have now opened [name of town]’s FIRST [juice bar / fitness suite / escape room]. Our state of the art facilities and competitive prices make us a must visit destination for you and your family and we’d be thrilled to see you here.

You can find us at [address] and our opening times are [state times].

Our first 50 customers will receive [50% off entrance fee / 10% off total bill / free product when you spend over X amount etc].

See you soon!

[BUSINESS NAME]

[Website address]
[Facebook]
[Twitter]
[Phone number]

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