You should notify your consumers as soon as possible if you discontinue a product via letter or email.
The letter has to include specifics:
- The product that will no longer be offered
- Distribution will end on this date.
- Reducing the price of existing inventory or introducing a new product are two options for removing any unsold warehouse stock.
- Information about the reasons for the removal of the service
Also See: Sample letter to tell someone you love them
Sample 1: Letter giving notification of a discontinued product
Dear [Customer name],
We wanted to take this opportunity to inform you that [Business Name] has taken the decision to discontinue some of our older products to make room for a new range of innovative products that [give a reason why you are replacing the old items e.g. will perform better and more quickly than the previous ones].
To this end, [Product 1], [Product 2] and [Product 3] will be discontinued as of [Date]. From now until [Discontinuation Date], we will be clearing our stock of these products and are delighted to offer you a [detail percentage] reduction on any orders. If you wish to clear your current stock of these products, we have no objection to you reducing the prices as you see fit until the official discontinuation date.
If you have any questions regarding the discontinuation of [Product 1], [Product 2], and [Product 3] please do not hesitate to contact me on [Phone Number] or at [Email Address]. [Business Name] has many more innovative new products in the pipeline and I will be in touch soon to discuss our newest products with you.